Aussie media companies ‘strongly positioned’ to weather advertising slowdown
An advertising slowdown has hit the market value of various Australian media companies over the past twelve months – but smart cost-cutting and strategic diversity plays will see the industry weather the storm, stock market experts believe.
A note from Morningstar analysts Peter Warnes, Adrian Atkins and Ether Holloway notes that a slowdown in advertising has led the Australian media companies to tighten their belts.
