Australia has no trusted media source finds Edelman’s 2021 Trust Barometer

Edelman’s 2021 Trust Barometer report has revealed that no media source is trusted for news and information by Australians, with traditional media experiencing a 3% decline in trust from the previous year.

The barometer classifies media sources as ‘trusted’ when they score 60 points or higher based on the average of respondents rating them on a scale of how much they would trust them for news and information. Search engines also experienced a decline from last year, dropping one point, however owned media was up and social media had a nine point jump in the trust Australians hold in it as a news source.

Source: Edelman (Click to enlarge)