Australia ‘seriously underperforms’ creatively and it’s ‘not good enough’: Nick Garrett
The CEO of Clemenger BBDO for Melbourne and Sydney, Nick Garrett, has hit out at Australia’s creative output and urged the industry to do better.
“This is an amazing country [but] we seriously fucking underperform creatively,” he said in Mumbrella’s Wheel of Truth session where industry leaders were urged to speak honestly about the challenges the industry is really facing.

Pretty transparent positioning tactic, Nick Garrett – create a problem to which you’re the solution. I’m with Kim Portrate.