Australian ad industry bodies launch digital code of practice

Two years after the US IAB proposed its set of technical standards for digital ads and nine months after the UK ad tech market launched its Gold Standard pledge, Australia’s marketing industry bodies have released a set of digital working practices.

Released by the Australian Association of National Advertisers (AANA), the Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA), the guide aims to layout the areas of responsibility and requirements for all involved in the digital advertising ecosystem and improve the online consumer experience.

Unlike the US standard, the Australian guide doesn’t delve into technical specifications and ignores the ban on autoplay ads, instead urging advertisers to “champion the customer experience.”