How has Australian Mobile gone from no hoper to world class in two years?
In the two years since the Mobile Lions category launched Australia has had just four nominations and no winners. This year it secured a Gold among eight awards, and was singled out as one of the two stand out markets globally with Brazil.
Mobile juror Jay Morgan, Havas Worldwide’s digital creative director, spoke to Alex Hayes about what has changed, and what the future holds for the medium.
What has changed in the last two years that has seen Australia come on this far?
I don’t think it’s necessarily Australia in isolation, I think what’s happened is globally mobile in device, app and websites has really moved ahead, it’s come on in leaps and bounds. I think Apple and Android have pushed that a lot around adoption of new technologies.
