Retailers are failing to keep up with mobile shoppers

In this guest post, Peter Noble says that although Australian consumers lead the world for shopping using mobile phones, Aussie retailers are m-commerce laggards.

It’s not as if retail brands haven’t been warned: Australians are in love with the internet and online shopping. It’s an obsession that pervades every aspect of our lives, from banking and browsing to playing, learning and shopping.

So, the results from research by mobile e-commerce company Mobify should not be a surprise. Their analysis of 2012 activity of 200m shoppers on mobile commerce websites, aimed at determining “which nation most often shops on the go”, found that Australians lead the world: 47 per cent of all our traffic to commercial websites comes from mobile devices.

In this we’re way ahead of shoppers in other countries: Brazil was in second place with 40 per cent, while the UK and US trailed with visits from mobile devices accounting for just over 30 per cent of all site traffic.