Australians are reshaping their relationship with media’: Deloitte study questions relevance of ‘prime time’
Deloitte has released its yearly study on media consumption in Australia, which questions the idea of ‘prime time’ viewing in a modern media landscape
According to the Deloitte Media and Entertainment Consumer insights 2024 study, a poll of “a nationally representative sample of 2,000 consumers, aged 16–90, weighted for demographics such as age, gender, location and working status”, consuming media is the first thing most Australians do in the morning.
