Australia’s creative industry wants to ‘clean up its act’: Drop The Shade results revealed

November 28, 2023 9:44

In September, Paper Moose and Innocean, creators of Fck the Cupcakes, launched the Drop The Shade survey within Australia’s creative industry. Today, the preliminary results have been revealed.

The survey was created in response to how the industry is interacting with other people’s work and its impact, and comes after Innocean and Fck The Cupcakes staff received death threats and vile comments on trade media from a campaign for International Women’s Day earlier in the year.

It aims to address and understand the issues around receiving feedback in the creative industry, including the impact of negative, unsolicited and anonymous feedback, both on individuals and the creative community as a whole.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.