Why B2B doesn’t follow B2C: Busting marketing myths
In this guest post, Joe Lim, offers four marketing myths and some hard truths that may be preventing your company from reaching full effectiveness.
I recently co-hosted a round-table discussion with top tier marketing executives, focused around busting some big marketing myths.
I love these interactive, two-way exchanges of information as they are often where you pick up the most insight – and this conversation really drove home the need for both sales and marketing professionals to broaden their perspective.
It’s fair to say that there are a lot of marketing myths out there that can be really damaging to a marketer’s effectiveness if believed. To help your business draw the distinction between fact and fiction, below are four of the most common offenders:
