AI and ads: The future of selling
Understanding human behaviour has always been crucial to sales but until recently, it’s been more theory than fact. Now, artificial intelligence is helping humans to truly ‘get’ consumers. CEO of audience intelligence platform, LUMOS Intelligence, Eric Fan, dissects how AI and data are revolutionising the way media agencies and marketers engage with Aussies.
Imagine you’re walking down a busy street and you see a billboard for a handbag. Instantly, your anonymised data is being shared with advertisers who have your consent to learn more about your preferences.
We know you don’t like irrelevant ads and prefer personalised engagement, so utilising AI and advanced data analysis, we predict and determine your interests in brands, products, and lifestyle. We then serve you a personalised digital ad about that very handbag with an exclusive discount only available to you. You’re redirected to a checkout page with ease, thrilled about your personalised shopping experience.
In the rapidly evolving world of marketing, AI is not just a buzzword – it’s a game changer, enhancing the precision of targeted campaigns and reshaping the creative process in profound ways.
