The drive-thru PR apocalypse, or, why agencies must learn to strengthen their ‘no’ muscle
PR agencies need to learn to say no. Phoebe Netto, founder of Pure Public Relations, explains why ‘fast-food PR’ models are doing far more harm than good.
The economy’s a mess. Budgets are shrinking. Clients are cautious. In this environment, it’s easy for agencies to want to say yes to every single piece of business that comes their way.
Lately, I’ve seen several agencies attempting to solve this problem with a “revolutionary”, “world-first”, “game-changing” way to do business: fast-food PR that allows clients to purchase various PR services at the click of a button, usually directly from their site.
Want a press release sent to journalists? Just click a button, put in your credit card details, and you’re done! What a genius solution, in this economy! (I hope you can hear my sarcasm coming through loud and clear).
