Battle of the Media Semi-finals: Outdoor Advertising and Magazines win
Outdoor advertising will go up against magazines in the final battle of the media tonight at 6pm’s Mumbrella360 finale after newspapers and cinema were knocked out of the game.
Val Morgan Cinema CEO Damian Keogh opened the debate by presenting the key points of cinema advertising – that it can relay a message in a creative and interactive way to a captive audience in a target group but APN Outdoor CEO Richard Herring said that without outdoor advertising people might not go to cinemas in the first place.
“How do you get people to come to the movies to create the audience to fall to the advertisers? You have got the trailers but it’s not enough so outdoor will be the primary medium to drive people to cinemas,” he said.
Herring compared the dimensions of the big screen, and bigger billboards. He said outdoor advertising is “ubiquitous”, multidimensional, has a wide reach, is on 24/7, uses digital technology to connect with consumers, and threw in some “bullshit” facts in between.
Two ex newspaper people battling it out. Tony’s “x factor” point is true; but was sold by Mark’s argument – just through reading this article.