Bench Media announces head of media innovation and brand strategy lead promotions
Media agency Bench Media’s leadership team has grown, thanks to two senior promotions expected to create greater innovation and cutting-edge strategies.
The first of the newly announced promotions relates to Sebastian Diaz, who moves on from senior digital solutions lead to head of media innovation.
Having joined the independent Sydney-based agency in 2022 as media and partnerships manager – and with stints at News Xtend, BIS Oxford Economics, and more, in addition to being a member of the IAB Ad Effectiveness Council – Diaz’s deep-seated knowledge of media will be used to roll out fresh, client-focused media products.