Best Gift Group appoints digital media agency partner, set to launch campaign
Hospitality experience, marketing and gift company Best Gift Group has appointed Bench Media as its digital media agency partner, with a digital campaign set to launch later this month.
The agency’s remit is to implement a fully integrated approach to Best Gift Group’s media campaigns, from awareness to consideration, and ultimately purchases.
In the lead up to the busy end-of-year retail period including Christmas and Black Friday, the new campaign will set the foundations for the brand’s always-on strategy moving forward.