Opinion

Best ads from Super Bowl 2012

The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.  

Saturday morning cartoons come alive in this ad for MetLife. There’s also some great extras starring Yosemite Sam and Snagglepuss. Rating 7/10

When I’m confident I have a slight rise in my step… This guy from Cars.com gets a second head out his back. Rating 4/10

Doritos ran a competition letting fans vote for which ad would run in the Super Bowl. This won. Thoughts? Rating 5/10

Budweiser have always made a mark on Superbowl Sunday, the croaking frogs, ‘the wazzup’ guys. Now the beer co celebrates good times in America’s history, beginning with the end of prohibition. Rating 6/10

Another from Chevy, this time for the brand’s Silverado truck. Slightly unsettling that at the end of the world is just men, trucks and twinkies, but it’s a great ad. Rating 8/10

Prudential Financial, spending money on ad spots, not ads. Rating 3/10

What is M&M‘s “milk chocolate” a euphemism for? Rating 7/10

Getting the blood pumping, Hyundai‘s Genesis shows some cheek. Rating 7/10

Suzuki‘s Kizashi gets cool with 50 Cent and some huskies. Rating 6/10

Chrysler, Detroit and America goes on the defensive for the poor old car industry with coach Dirty Harry during halftime. Rating 8/10

Coke‘s polar bears are back with one a New England fan, the other a Giants fan. Coke has different ads to run periodically depending on the game’s results. Concept rating: 8/10, execution of the ads, Rating 4/10

NBC are making sure you know all their new shows. Howard Stern to judge NBC’s America’s Got Talent… sans porn star guests presumably. Rating 4/10

And just when we thought we’d seen the last of Deborah Messing, she pops up in Glee for adults… I mean Smash. Rating 6/10

Shoe company Skechers falls somewhere between so bad it’s bad and so bad it’s good. Rating 4/10

So if you miss Smash, find it in Hulu‘s Hulubratory, with Stan Marsh, Paris Hilton and Arrested Development’s Will Arnett. Rating 6/10

Audi achieves the hat-trick – vampires, comedy and a greta soundtrack. Rating 9/10

Go Daddy demonstrates that there’s nothing wrong with tacky for selling stuff. Rating: 4/10

David Beckham also flashes the flesh for his underwear range. Rating: 5/10

Honda persuaded Matthew Broderick to create this ode to Ferris Bueller. Mumbrella rates it: 8/10

Volkswagen was the hit of 2011 with the cute Darth Vader kid. This time round it’s cute dogs. And Star Wars. Rating: 8/10

Volkswagen‘s teaser for the ad was pretty good too. Rating: 8/10

Lexus forgot to have an idea with its ad. Rating: 2/10

Acura has uncovered the little known fact that as well as being the front man for the Greater Building Society, Jerry Seinfeld usaed to be funny. Rating: 7/10

Teleflora doesn’t actually state that if you send flowers to your woman you’ll get a shag. But it certainly implies it. Rating: 6/10

E*Trade goes the cute route – and no doubt inspired by the minor commercial success of A Few Best Ben, goes with a baby as a best man. Rating: 6/10

Pepsi Max resurrects Regis Phillbin for a cameo as a Cola Zero driver is caught preferrign the drink. Rating: 4/10

Toyota Camry goes with a great ad about reinvention. That has just about nothing to do with the product. Rating: 7/10

Another for Camry… Romeo’s story is probably most touching. Rating 4/10

Chevy goes for a heavily telagraphed gag (with a nod to an ancient YiouTube meme) about a graduate who mistakes his gift. Rating: 6/10

Chevy also gets chucked out of a plane. And bungee jumps. Which is clearly a product attribute well worth demonstrating. Rating: 8/10

Fiat 500 features a man who can’t distinguish between a car and a sexy woman with foam on her breasts. Rating: 6/10

And that’s not the only lame Chevy ad. There’s spy kids too. Rating: 3/10

G.I Joe: Retaliation Joe is back… and he’s actually Bruce Willis. Rating 5/10

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