Beyond the ‘crumble’: A publisher’s perspective on the cookie demise
Third-party cookies put publishers in a unique position for marketers to leverage. But how can they do this properly to get the best results? News Corp Australia’s commercial product director, William Ryan, tells all.
Publisher networks are a rich source of first party data, and experts in understanding how to engage their audience (proven by the simple fact that they have an audience to begin with). The demise of third-party cookies places publishers in a unique position to continue to evolve the digital space, helping marketers translate data into business outcomes.
So how do marketers and agencies navigate the Australian publisher market to make the best long term choices in the pursuit of replacing what cookies are leaving behind?
