‘Big, bold, risk-taking’: Media buyers react to Paramount/Ten upfront

Nathan Jolly

October 25, 2023 10:27

This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.

Paramount revealed at its 2024 upfront that Channel Ten’s programming will be leaning heavily into old favourites, with a number of classic Australian television shows to be revived for the new year.

The network has also enhanced its advertising offerings, with more granular data and wider advertising audiences, as Paramount+ also introduces an advertising tier.

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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.