‘Confidence and clarity’: What oOh!media’s 2024 plans mean for the industry

October 25, 2023 10:15

This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.

Yesterday, outdoor giant oOh!media announced a number of new offerings and business plans for 2024 at its Outfront, including its first Australian retail media partner, a huge push for sustainability and stronger campaign measurements, as well as a ‘premium’ network across Sydney.

Media buyers from Kaimera, iProspect and Avenue C shared their thoughts on the announcements with Mumbrella.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.