BIG4 Holiday Parks and Pangea release third iteration of ‘Go Big’ platform

Holiday park network, BIG4 Holiday Parks, is reminding Australians that they don’t need to spend big to enjoy a memorable holiday this summer via a campaign from creative agency, Pangea.

The third offering from the network’s ‘Go Big’ platform from March 2023, and announced roughly ten months after its second iteration, the ‘Go small to GO BIG’ platform makes use of three creative materials featuring people of different ages and relationship dynamics that juxtapose holiday goers’ current situation with what could have been.

In other words, the ‘go small’ refers to issues that can come with going abroad for a holiday, for example falling ill to ‘Bali belly’ or having to put up with connecting flights. The ‘GO BIG’ encapsulates the emotional, physical, fiscal and social benefits that a BIG Holiday Parks break can offer travellers.