Blockchain is set to alter the future of publishing
Jessica Hodkinson delves into the ways blockchain could affect the publishing and content marketing industries – for better or worse.
When you purchase or exchange with blockchain, you are essentially securing a transaction without any traditional process. No more logging into a password protected bank account, carrying out activity on social media networks, or liaising with data companies that may be trying to retrieve your details.
The most obvious industry disrupted by blockchain is finance, but there are many others on the cards, including publishing and content marketing.
Most techies I know are very, very skeptical of the real world applicability of blockchain. Its more hype than Sam Fox’s slimming tea, and a lot of shonky salesmen (just like Sam).
dis-intermediating is a “thing” but you don’t need a blockchain to do it, you just need a goodle adsense account.
Truly, I don’t get it: I don’t see what the idea is, blockchain has to fix here. Money in blockchains really means bitcoin. anything else, you have to get “value” in and out, which is highly regulated by the fintech industry oversight people. Otherwise, the russian mafia will be all over your blockchain stuffing in fake ads to launder money out of their sofa.