Blooms The Chemist and Hardhat tell a heartwarming story of ‘better’ care
Blooms The Chemist has launched a new brand platform in its first campaign from Hardhat, after the agency won the account in a competitive pitch in December.
The ‘Better to go Blooms’ platform is designed to remind consumers of the importance of getting the right care in the moments that matter.
The campaign is spearhead by a 30 second spot that follows a woman through multiple trips to the chemist as she struggles to get pregnant. With each trip, a chemist employee takes extra care to give her the support she needs, before she is finnally able to relay the news that she is having ‘a boy’ in the final seconds.
Hardhat executive creative director, Chris Hince said: “We were inspired by the authentic connections that Bloom’s have with their customers. Anyone can sell you vitamins for 30% off, but we saw first-hand how customers came to Blooms when it mattered most. Creatively, it was just a matter of finding an emotive and uplifting way to tell these real-world stories that were already playing out all over the country.”
Yvette Costi, chief marketing officer at Blooms The Chemist added: “At Blooms The Chemist, we strive to make every moment count and we’re excited to share a campaign that we believe truly reflects the level of care that customers can expect, and deserve, from the Blooms experience.”
The campaign is currently rolling out across TV, OOH, digital and social.
Credits
Creative Agency: Hardhat
Client: Blooms The Chemist
Production Company: Clockwork Films
Director: Lou Quill
Stills Photographer: Richard Weinstein Photography
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