Boomers ready to spend the kids’ inheritance in new Starts at 60 campaign

June 22, 2021 2:56

Australian performer, writer, and comedian Jean Kittson fronts a series of three TVCs for Starts at 60, an online community aimed at baby boomers.

The campaign is accompanied by the launch of Starts at 60’s new integrated ecommerce-led website.

The 30-second TVCs see Kittson standing in a living room holding a tablet, sarcastically stating things such as: “They say boomers is too old to understand online shopping. No. I just bought a fortnight in Port Douglas. Oh, and an outfit to got with it.”

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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