Bringing clarity to complexity: Aussie strategic insights agency refreshes brand via ABEL

March 13, 2024 10:30

Australian strategic insights agency, Qualie, has refreshed its brand in an effort to position itself as a trailblazer in the research industry, via creative consultancy ABEL, Mumbrella can reveal.

The revitalisation marks a significant milestone in Qualie’s seven year journey, with a commitment to bring clarity to complexity in market research, and close the gap between marketers and consumers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Abel Ainslie Williams Consultancy Nicole Jauncey Qualie rebrand strategy

1 COMMENTS

KB 13 Mar 24

Love this work!!!! Congratulations to all teams involved! Refreshing, vibrant and clever! Love seeing Australian start ups just like Qualie investing and building their brands – because it’s great work like this, driven by hard working, dedicated Founders, that see’s start ups grow to bigger brands ?? Bravo!

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