Bulla appoints ‘chief cottage cheese officer’ for TikTok campaign via Dig Agency

May 31, 2024 9:57

Bulla Dairy Foods has launched a TikTok campaign, appointing a ‘chief cottage cheese officer’, via Dig Agency.

Featured on ABC TV’s Gruen this week, the campaign encourages Gen Z to connect with content from older generations on TikTok, and has been welcomed by audiences.

The star of the show – Margaret – grew up on a dairy farm near Colac, Victoria, and said being chief cottage cheese officer ‘doesn’t even feel like a job’.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.