Bullfrog forges new campaign for medication
Creative agency Bullfrog has helped create a new brand campaign for pain reliever, Epijoint®, that shows that the medicine’s pain relief capabilities are so great one can become a blacksmith upon taking them.
The announcement:
Nutraceutical ads can be a hodgepodge of drab testimonials and elderly people happily walking along the beach. For their brand launch, Epijoint® wanted to throw out these tired old category notions and show exactly the kind of refreshing movement their product fosters. So, naturally we landed on an octogenarian blacksmith. The platform “Move How You Feel” comes to life in a lovingly crafted film, created by MOFA director Sam Holst. The film forms the backbone of a broader integrated campaign. In our humble opinion, a world with more ceremonial claymores isn’t a bad thing.
Epijoint® is a new over-the-counter option to relieve mild joint pain and mild osteoarthritis symptoms. Epijoint is made with the world-exclusive ingredient Epiitalis® – a plant seed oil extract high in fatty acids and patented for its antiinflammatory effects and ability to help support joint cartilage health.
As a new to market product, Bullfrog helped created the brand’s design system, website and all campaign assets. The product is set to be launched in Australia followed closely by the United States.
Credits:
Client: Interpath
Creative Agency: Bullfrog
Casting: Studio P
Casting director: Peta Dermatis
Production Co: MOFA
Director: Sam Holst
Executive producer: Llew Griffiths
Producer: Linzee Rose
Production manager: Mo Duggan
DOP: Simon Walsh
Key gaffer: Adam Hunter
Sound recordist: Francis Byrne
Production designer: Maddie Kerry
Editor: Paul Rowe
Colourist: Martin Greer
Post Production: Mr. Fox
Music / Sound Design: RanRun
Stills: Benjamin Guy
Source: Bullfrog
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