Bulmers celebrates ginger pride

PR agency Liquid Ideas has launched a social media campaign for Bulmers Cider. The campaign is to launch a new ginger flavoured brand of cider with a call out for ginger pride.

The announcement:

This month, Bulmers is celebrating the launch of a brand new cider, Bulmers Ginger with a new Facebook page “Bulmers-Proud to be Ginger”The page embraces and celebrates individuality, with a shout out to gingers too. The original, authentic, and definitely proud to be ginger cider is made using real fermented ginger, delivering a refreshing taste with a hefty bite and a hint of lemon.

With the launch of its first ever Facebook page in Australia, Bulmers is screaming from the social media rooftops that it is ‘proud to be ginger’ and it’s asking punters what they’re proud to be. The best answers will receive double passes to the exclusive Bulmers Ginger VIP launch event on Tuesday 18 September, at The Standard in Sydney.

True to its roots, Bulmers Ginger is amber in colour with a golden hue and a fresh ginger aroma, overlaying the distinct apple cider characters. The cider is sweet to taste and has a dry crisp finish making it the ideal refreshment for any occasion.

Ginger beer and ginger ale have been around for centuries, but Bulmers is one of the first to give Australians a taste of ginger cider. The unique qualities of ginger and its original taste make it the perfect addition to the Bulmers family. 

Whether you’re in a beer garden, or your own backyard, Bulmers Ginger adds the right amount of spice to just about any occasion. It is best served over ice and great with food – try it with spicy Asian dishes, such as tamarind chicken and barramundi fillet with chili, ginger and kaffir lime relish.

Cider is currently the fastest growing category in Australia, growing by 43% volume in the past 12 months to June 2012[i]. Bulmers continues to be one of Australia’s favourite ciders with Bulmers Original,Bulmers Pear, Bulmers Blackcurrant, and now Bulmers Ginger all part of the Bulmers range.

You’ll find Bulmers Ginger in 500ml bottles in the fridge at premium venues and bottle shops nationally, including Dan Murphy’s.

Bulmers Ginger RRP is $6.50 per 500ml bottle. The ABV is 4% or 1.6 standard drinks in each 500ml bottle.

For more information check out the Bulmers Ginger Facebook page Facebook.com/BulmersAustralia, and don’t forget to tell us what you’re proud to be. The competition closes on Sunday, 9 September.

Bulmers is made in Australia under exclusive license of H.P. Bulmer Limited.

Source: press release



Bulmer ginger launch


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