F.Y.I.

Bulmers celebrates ginger pride

September 5, 2012 9:52

PR agency Liquid Ideas has launched a social media campaign for Bulmers Cider. The campaign is to launch a new ginger flavoured brand of cider with a call out for ginger pride.

The announcement:

This month, Bulmers is celebrating the launch of a brand new cider, Bulmers Ginger with a new Facebook page “Bulmers-Proud to be Ginger”. The page embraces and celebrates individuality, with a shout out to gingers too. The original, authentic, and definitely proud to be ginger cider is made using real fermented ginger, delivering a refreshing taste with a hefty bite and a hint of lemon.

With the launch of its first ever Facebook page in Australia, Bulmers is screaming from the social media rooftops that it is ‘proud to be ginger’ and it’s asking punters what they’re proud to be. The best answers will receive double passes to the exclusive Bulmers Ginger VIP launch event on Tuesday 18 September, at The Standard in Sydney.

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Topics

Bulmers cider ginger Liquid Ideas

1 COMMENTS

Robert Williams 5 Sep 12

Bulmers is made in Australia using Chinese apple juice concentrate. Get it right!! And there not the first apple ginger cider in Australia. Ask Bulmers, where there apples come from, I dont think youll find to many Australian farmers involved in selling to Bulmers. Once again the local ingredients is the tap water.

Support real Australian ciders, not fake imitation Irish rubbish!!!

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