Bunnings stores rebrand to ‘Hammerbarn’ in tribute to Bluey episode

Keen-eyed viewers of a particular season two Bluey episode may have noticed that the family visits a home hardware store that bears a not-so-coincidental resemblance to Bunnings.

Hammerbarn is the name of the parody store, and now Bunnings is rebranding six of its Australian stores and one New Zealand outlet with the moniker, in an inspired collaboration with the popular cartoon.

In the Bluey episode, the characters visit the super store to grab a pizza oven, and end up leaving with a trolley full of items – a scenario achingly familiar to most Australians.

The rebranding is more than exterior signage, with special Hammerbarn merch, and even Bluey-branded trolleys for kids to menace through the stores.

“We’re excited to be working with BBC Studios and Ludo Studio to bring Hammerbarn to life in stores across the country,” says Ryan Baker, chief customer officer, Bunnings.

“Our team across Australia have had kids and parents referring to Bunnings as Hammerbarn ever since the episode aired, so making this a reality in our stores for customers is really special.

“We wanted the Hammerbarn experience to be accessible to as many ‘Bluey’ fans and customers as we could, so it’s great to have a Hammerbarn transformation in each state – even down to the kids’ trolleys that have been rebranded.

“For those who can’t make it to a rebranded Hammerbarn store, there will still be plenty of ‘Bluey’-themed fun at Bunnings stores nationally, including coloring walls, scavenger hunts and free kids D.I.Y. workshops every weekend.”

“‘Bluey’ is so relatable because it’s all about growing up as a kid in Australia, and going to Bunnings, aka Hammerbarn, on the weekend is one of those quintessential Aussie experiences we all love,” says, Kate O’Connor, director, brands and licensing ANZ, BBC Studios.

“That’s why we couldn’t be more excited to see this iconic ‘Bluey’ and Bunnings collaboration come together on such a grand scale, giving Aussie and Kiwi fans the world-first chance to experience Hammerbarn for real life, including exclusive and very collectable merch like Bluey and Bingo’s much-loved garden gnomes that feature in the episode.”

Speaking of Bluey parodies, we’d be remiss if we didn’t embed the below video, in which the mum Chilli invites the kids to “get under the Mumbrella”.

We advise readers to do similar.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.