Brand Truth

Brand Truth is a Melbourne-based specialist brand strategy consultancy.
We help, challenge and inspire businesses and organisations to get the most from their brands.

Our services fall into two broad areas.

One is the definition of the overall ‘story’ a brand should tell to connect it with its customers and all those who contribute to it. This is about articulating in detail what a brand should stand for – an inspiring vision, a compelling positioning or promise, its key points of difference and points of view, its distinctive character, and so on.

The other is assisting clients to optimise their desired brand directions. This combines strategic and lateral thinking to guide the development of ‘on brand’ communications and/or to generate innovative and integrated brand-based marketing and business initiatives.

Our experience spans FMCG, retail, fashion, finance, tourism, destination and place branding, and international brand management.

Website: www.brandtruth.com.au

Email: glenn.myatt@brandtruth.com.au

Phone: 0419 768867