‘But I’m a marketer, not an IT geek…’
With the current acronym obsession running rife through the world of marketing, you’d be forgiven for thinking every marketer was an IT specialist. This isn’t just a problem for the marketers – it can filter down to the customers themselves – explains Rob Kain.
Every area of business has had the digital tsunami crash over it, and the effect this force has had on marketing is off the scale.
It all started with the first marketing email in the late 1970s and ramped up after the invention of the internet and the creation of Hotmail in the 1990s. And, as they say, the rest is history as the web accelerated from squawking 14k dial-up modems to useable broadband data speeds.
Oops! Looks like your first paragraph is duplicated 🙂
Thanks for picking that up, Maddy. All fixed.
Regards,
Paul Wallbank
I agree. There’s too many stupid, irrelevant acronyms around now. What does CX mean again?
Yikes.
My first modem was dual speed – 75 bits per second (to guarantee data stability) or 300 bits per second (for mind-numbingly quick transfer). A pretty piece of work as well, gold anodised aluminium case with polished wooden end pieces.
There was no such thing as Comms packages – you scripted your own.
PaaS = Platform as a Service. So not as made up as you seem to think.
Gods article. FYI, PaaS is Platform as a Service. It’s not made up just a little silly.
Those marketers getting it right collaborate with IT and Digital experts so they don’t need to know it all
Definitely have to have a high under standing of both disciplines so as to get most out of your IT dept and marketing dept. Putting scope into your data is the key so as not to drown, and then drill down into the data when patterns emerge .
Some of us are born marketers and IT geeks….some of us are born for media glory!