In an effort to bring attention to its ATTO3 electric vehicle, BYD has partnered with Yango and oOh!media’s POLY for a new out-of-home (OOH) campaign.
The campaign sees the ATTO3 spread across Street and Road furniture sites owned by oOh!media. The 2D installations and bus shelter placements have all been intentionally chosen for their premium locations – and for their proximity to BYD showrooms.
In addition to bus shelter builds in Brisbane’s CBD and Sydney’s Newtown, the campaign’s materials are also viewable in “large format 2D extensions” in Alexandria and Chadstone in Sydney and Melbourne, respectively.
“As a challenger brand, we’re always looking for innovative and effective ways to introduce our brand to the market,” revealed BYD’s head of marketing, Kate Hornstein.
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“Out of Home (OOH) environments have significantly boosted our awareness metrics and will continue to play a vital role as we build our brand.
“Yango and POLY have been instrumental in bringing the ATTO3 campaign to life.”
For POLY’s production and content director, Richard Moore, the chance to work with BYD provided his team with the opportunity to exercise its out-of-home expertise and creativity.
As Moore explained, “The opportunity to work with a brand like BYD allows our team to provide best practice creative guidance in Out of Home, further demonstrating our expertise in achieving OOH success.”
“We love how BYD is maximising the impact and creativity of classic formats through the use of special builds.”
Moving forward, BYD is expected to launch more OOH advertisements for its other vehicle models and increase its overall brand awareness.