BYD taps into OOH advertising for ATTO3 campaign, via POLY and Yango

In an effort to bring attention to its ATTO3 electric vehicle, BYD has partnered with Yango and oOh!media’s POLY for a new out-of-home (OOH) campaign.

The campaign sees the ATTO3 spread across Street and Road furniture sites owned by oOh!media. The 2D installations and bus shelter placements have all been intentionally chosen for their premium locations – and for their proximity to BYD showrooms.

In addition to bus shelter builds in Brisbane’s CBD and Sydney’s Newtown, the campaign’s materials are also viewable in “large format 2D extensions” in Alexandria and Chadstone in Sydney and Melbourne, respectively.