Mumbrella Logo
Login
News

Campaign Review: Battle of BNPLs in Afterpay vs Gimmie

In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: for Mumbrella Finance Marketing Week, Mumbrella has asked Howatson + Company’s Gavin Chimes and The Works’ James Reeves to evaluate the recent Buy Now Pay Later (BNPL) campaigns from Afterpay and Gimmie.

November 11, 2021 9:16

Brand: Afterpay

Campaign: Daniel Ricciardo Shifts Gear

Agency: AnalogFolk

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics
Afterpay AnalogFolk Campaign Review Gavin Chimes Gimmie Howatson + Company James Reeves Rumble The Works
Latest
Stop calling it 'organic': A plea for honesty in digital marketing
The BOM's horrible new site provides a great comms case study
Yahoo tells advertisers to call off the search
NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push
Unmade Index ends the week on an uptick, but loses 5% across October

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.