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Campaign Review: ‘Feels like a rehash of the same jokes we’ve already seen’ – Heaps Normal, Cuddly, Pinnacle Foundation

This week in Campaign Review, spots from Heaps Normal, Cuddly Fabric Softener via VML, and The Pinnacle Foundation via Cocogun go under the spotlight as Jay Morgan, founder and chief creative at POPULA, Annie Price, ECD at Communicado, and Jeff Malone, chief strategist at Town Square, share their thoughts.

Lauren McNamara

July 4, 2024 9:10

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: Heaps Normal

Campaign: ‘Just Say No To Water TV’

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.