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Campaign Review: ‘It will cut through, but the targeting seems confused’ – Telstra, Allianz, Australian Pork

This week in Campaign Review, The Media Store’s chief strategist, Sam Cousins, and creative director at Enigma, Matt Ennis, share their thoughts on recent campaigns from Telstra, Allianz and Australian Pork, via +61, Howatson+Co, and Dig, respectively.

Lauren McNamara

June 20, 2024 8:33

In Campaign Review, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns.

Brand: Telstra

Campaign: ‘Better on a Better Mobile Network’

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Really? 21 Jun 24

Such safe,pandering comments.
Can we have some provocateurs please.

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Campaign Review: ‘It will cut through, but the targeting seems confused’ – Telstra, Allianz, Australian Pork

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