Campaign Review: Super Bowl special
Each week, Mumbrella invites industry creatives and strategists to offer their views on recent ad campaigns. This week, Mumbrella asked M&C Saatchi’s Cam Blackley and Howatson+Company’s Dom Hickey to share their thoughts on three spots that launched during the Super Bowl.
Brand: Booking.com
Campaign: Melissa McCarthy in “Somewhere, Anywhere”
Agency: Anomaly
It’s ironic that a lot of these articles about advertisers missing the mark, also miss the mark because they’re written by people who the ads weren’t made for.
Good ads aren’t determined by people who think they know advertising. Good ads are determined by the people who eventually buy the brand as a result of it.