Can Paramount+ avoid being another Presto? Industry experts weigh in
ViacomCBS has officially launched its new streaming service Paramount+. Mumbrella’s Zanda Wilson spoke to marketers and buyers to find out what their expectations of the service are, and what would constitute a successful launch.
While the launch of new ViacomCBS streaming service Paramount+ won’t technically be adding to the number of options available for Aussies (it replaces 10 All Access), it won’t be any less of a question whether this fresh brand will be able to get consumers reaching into their pocket for another streaming service.
Paramount+ goes live today – ViacomCBS chief content officer and executive vice president Beverley McGarvey and chief operating and commercial officer and executive vice president Jarrod Villani are acutely aware that the market is already congested.
Speaking on this week’s Mumbrellacast, McGarvey admits there are already lots of “great streaming services” in Australia, and said this week’s launch is about beginning the process of building equity around a brand that hasn’t previously existed in the market.
