Cancer Council launches masterbrand campaign via Archibald Williams
The Cancer Council has launched its second campaign in a week, rolling out a new brand platform in partnership with independent agency Archibald Williams.
The latest work to come from the not-for-profit organisation introduces Australian’s to the full extent of the work Cancer Council undertakes, to work towards its goal of ‘A Cancer Free Future’.
Archibald Williams were set the brief of creating an overarching master brand platform that would unite individuals state’s and territory’s bodies. The new platform, ‘All of us against cancer’, touches on Cancer Council’s four pillars of work (research, support, prevention and advocacy), and the impact each of these has on the lives of those affected by cancer.
