Is Cannes worth the investment?
While Cannes can be a blow-out of egos, expenses and effort, for some businesses it remains a worthwhile opportunity to make new contacts and reinforce client relationships, says Ben Plomion.
It was interesting to read Mumbrella’s take on Cannes Lions this week, not least as I’ve just returned, albeit as one of the companies characterised as a ‘looming menace’ one of the marketing technology companies that have started to show up in recent years.
We thought long and hard before committing to attend. Would it be worth it? Was the quality of the audience on the wane? Will I get fired for signing off on the ROI?
Happily for my employment prospects it turned out to be totally worth it. And this is why.
