The search for the irreplaceable workforce: Reflections on 2024 and what’s coming for 2025
2024 has been a tough year for agency talent. Will 2025 be any different? Deanne Constantine, founder of talent consultancy Blue Bateau, explores.
2024 was an incredibly tough year for those working within our industry’s agencies.
While we saw the birth of many new start-up agencies and a surge for freedom and independence, some of the new offerings were not a sign of market growth but simply a case of talent being fed-up and wanting to take matters into their own hands.
The market retracted and was active in project work, which didn’t feed established agencies or our freelance talent pool as consistently as previous years. Overall, talent dispersed and felt somewhat disconnected, still pondering the question of ‘where to next for me? Is it out of the industry?’.
