How marketers can win in today’s value economy
Tifenn Dano Kwan, CMO at Amplitude, explores how businesses in Australia are adapting to an era where delivering consistent value is paramount.
The old saying is true: change is the only constant in business. And for businesses in Australia, the pressure is immense.
Over the past decade, traditional enterprises have pivoted their operations to embrace digital experiences and run their business online. At the same time, a new generation of startups has disrupted industries, introduced cutting-edge technologies, and irreversibly changed what people expect from their technology.
It’s no longer enough to just embrace digital channels. You need to deliver consistent and undeniable value. More than half of Australian consumers will switch brands if they are dissatisfied with their digital commerce experience, so the stakes are high. This brings us to the value economy, a new era where all sources of revenue need to correlate with the value products bring to customers.
