Cathy O’Connor on how oOh Media has ‘ridden the momentum of sector growth’

oOh Media’s earnings released yesterday marked the company’s third full-year report under the leadership of Cathy O’Connor. But in 2022, for the first time during her tenure, the company turned the net loss into profit.

The out-of-home media sector was hit hard during the pandemic but has been on the mend for quite some time now. While the SMI figure for 2022 suggests outdoor’s total spending was up 24.6% year-on-year, the Outdoor Media Association (OMA’s) figure showed the total sector revenue hit $1 billion at the end of the year.

Ooh Media CEO Cathy O’Connor