The fight for equality is not over; I call ‘bullshit’ on Saatchi’s Kevin Roberts

Following on from the suspension of Saatchi & Saatchi chairman Kevin Roberts after he claimed there was no problem with gender diversity in the ad industry, Michelle O’Keeffe calls “bullshit” and says the fight is not over.

I am the CEO of an awesome digital agency in Sydney. And I am a woman. And to Kevin Roberts, Saatchi & Saatchi chairman, and anyone else who shares his opinion, I call ‘bullshit’.

Michelle O'Keeffe

About a year ago I was having a ‘dinner debate’ with a very dear friend of mine, and successful author, about feminism and in particular her passion for the Bechdel Test and how women are oppressed. My response was to ask her to please not put me in a box, that I didn’t identify as an oppressed woman and I didn’t appreciate being told I was in this box whether I liked it or not.

But maybe it’s not all about me and my ‘box’? Maybe it’s time I realised that while I have experienced endless encounters of harassment and tried to not let it get in my way, maybe I should actually vag-up and call out the bullshit that women experience.

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