Chasing leads not likes: Why no one cares about how many Facebook followers you have
Social media adviser Tim Doutré explains why in the age of pay to play, growing followers shouldn’t be at the top of anyone’s priority list.
Hands up if you’ve spent a lot of your time chasing social media followers.
It used to be a focal point for any social media report card – the go-to stat when you were presenting to the boss as you looked to justify the presence of (and resources devoted to) social media.
But as Bob Dylan once noted ‘the times they are a-changing’. Chasing followers is no longer the main goal on social media, in fact, it hasn’t been for quite a while.
Sure, it helps with your organic reach to a degree, but as we find ourselves beholden to the new social media mantra ‘pay to play’, things are becoming increasingly clear: it’s time to put engagement at the top of the pedestal.
So true.. Though due to being a massive egotist, would love a few more Likes on our show’s page!
(please validate us. I so desperately need it)
Surely we’re ~way~ past this!
Nice to see someone talking sense about social.
Have to disagree on engagement as a measure of success though, as there is no correlation between clicks, likes and shares and a rise in any key brand metrics.
If you make the superficial numbers that social ‘engagement’ bring you a measure of success, it means you are open to making stupid memes that don’t mean anything to your brand or the audience that so quickly forgets what they’ve just hit like on
If your likes have accrued over time, from really targeted people and because people love your product; happy dayz and yes you might be able to leverage good sales as a result.
Targeted wins, depending on the offering. Without doubt, targeted offerings, to their select demographic can convert, in droves.