Chatime encourages consumers to share internet search history and says ‘Let’s get weird’
Retail tea group Chatime is encouraging Australians to ‘get weird’ and has launched a competition asking people to screenshot their Google browser history and upload it to Instagram to go in the running to win one year of free Chatime tea.
The ‘Chatime #historycha_llenge’ campaign, which is the first one created by Host/Havas since winning the account earlier this year, will reward the people with the weirdest and wildest browser history with one year’s supply of Chatime tea.
Carlos Antonius, group general manager of Chatime Australia, said the retailer has set a big and bold challenge.
“In fact, a recent study conducted by Capital One and Google found that Millennials would rather share their salary information than their internet search history which makes you wonder what they’re hiding.
“And that’s the idea behind the Chatime #HistoryCha_llenge – to bring the hilariously crazy, fun, and downright bizarre out from behind closed doors and into the spotlight – just like we do with our products every day! Plus, we found out someone in the office searched for the nearest tickling competition. So that was good too.”
Jon Austin, ECD at Host/Havas, added: “The Chatime #historycha_llenge gives people a chance to truly show their completely unfiltered, unique sides – if they’re brave enough.”
The campaign will run across social media and in-store activity.
Credits:
- Creative and Social: Host/Havas
- PR: Red Agency
- Media: Havas Media
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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