Four Seasons Condoms has enlisted an army of roosters to address the issue of size when it comes to safe sex in a new viral video produced by Emotive.
Launched ahead of the Sydney Gay and Lesbian Mardi Gras, the video features roosters of varying sizes and temperaments to promote Four Seasons’ three different condom sizes.
The campaign continues Four Seasons’ strategy of launching messages around specific cultural events and movements, such as Valentines Day, around marriage equality and a Condoms for Africa campaign.
Director – Leigh McSwan
Producer – Hayley Ritz-Pelling
Production Assistant – Aja Sandoval
Editor – Sean O’Reilly