Christmas ad wrap: Festive efforts from David Jones, Bonds, KMart, Aldi, Big W and Salvos
The end of the Melbourne Cup Festivities is also the starting gun for another race that stops the nation, the frantic rush by retailers to lure shoppers into their lair and spend up big. The race for dollars in 2015 is already well underway with the entrants ranging from the earnest and endearing to the humorous and the heart-wrenching.
With half the adult nation seemingly infatuated with grow-up colouring books, David Jones and its agency Whybin\TBWA Sydney took a leaf out of the latest trend to launch its Colour Me Christmas campaign.
