Christmas Campaign Review: The verdict on the best and worst international Christmas ads of 2018
In this Christmas Campaign Review special, Mumbrella invites two of the industry’s most senior creatives to offer their views on the biggest seasonal advertising campaigns from across the globe. Alex Derwin, executive creative director, BMF and Guy Marshall, strategy director and partner, Bashful to share their views on what works.
Brand: John Lewis
Agency: adam&eveDDB
The Verdict: A clear Christmas winner and a phenomenal ad
Alex Derwin, executive creative director, BMF, says:
Derwin says the John Lewis ad is phenomenal
“This is a phenomenal ad. All the elements work seamlessly together to make an incredible feat of production look effortless – the star power, the production values, the storytelling, the transitions in the music, and the flow of the edit all do their bit to keep the viewer on an emotional string.
“The idea hits a nerve too – we all want our gifts to be inspired, and inspiring. This positions John Lewis as the store that can give you both. It certainly ups the ante on Christmas shopping – what can I buy my niece that will send her on her way to superstardom – no pressure.
