Cleanaway reminds Aussies about the dangers of throwing batteries in the bin, via alt/shift/
Waste management company Cleanaway has engaged alt/shift/ on a new earned creative campaign showcasing the consequences of not properly recycling batteries.
‘A Throwaway Decision’ uses storytelling to deliver the important message that Aussies should never bin batteries – starting with the aftermath of a fire on a peaceful residential street – addressing an industry-wide issue that sees up to three fires per day.
It then follows the journey of a child’s toy robot – from living room, to garbage bag, to kerbside bin, to garbage truck, where the fire erupts.
