Commercial Radio Australia asks state governments to up regional adspend

The body representing the Australian commercial radio industry has written to all state premiers to increase governmental adspend in regional areas, following a move by the Victorian government’s increase from 10 to 15%.

The announcement:

The commercial radio industry has written to all State Premiers and Chief Ministers throughout Australia urging them to consider a regional communications policy, similar to that recently announced by the Victorian State Government.

Chief executive of Commercial Radio Australia, Joan Warner said the recently announced Victorian  Regional Communication Policy was a good step in more actively engaging with regional media outlets  to communicate critical information to local communities.