Commercial radio bosses outline their content game plans and expectations for 2021
2020 was a year punctuated by tough decisions for radio bosses. But as the market begins to recover, Mumbrella’s Zanda Wilson speaks with Southern Cross Austereo’s Dave Cameron, Nova Entertainment’s Paul Jackson, Australian Radio Network’s Duncan Campbell and Nine Radio’s Greg Byrnes about how they plan to move forward content-wise in the new year.
Commercial radio, like most segments of the media, has been hit hard by a tough ad market in 2020, with the major networks forced into redundancies, restructures and other measures to keep functioning at a level resembling normal.
Signs of continued recovery are well and truly within reach as ad spend begins to rebound, so for the content directors from Southern Cross Austereo, Nova Entertainment, Australian Radio Network and Nine Radio, it’s back to what they do best; focussing on the content.
So what are their key areas of focus heading into the new year, and what is their take on the recovering advertising market looking ahead to 2021?
Clockwise from top left: Cameron, Jackson, Campbell, and Byrnes
