CommsCon: The public relations seven-year itch

I’ve been trying to scratch an itch recently that’s been bothering me.

A shift has been happening the last year or so and it’s always a little uncomfortable when this happens. It’s a power shift, a cultural shift, an industry shift. It happens at the point when the new generation starts to own the cultural narrative and what was once niche becomes a mainstream influence.

Gen Z culture is driving what’s being shared, what’s being talked about, and how it’s being talked about. They’re influencing media headlines and completely shaping how the media works.